William M. London, EdD, MPH

Founding Fellow

Los Angeles, California, USA

William M. London, EdD, MPH, currently writes and teaches about scientifically implausible and fraudulent health care practices. He is a professor of health science at California State University, Los Angeles, as well an associate editor of Consumer Health Digest (a free weekly e-newsletter) and co-host of Credential Watch website.  Dr London was co-founder and the first president of the Ohio Council Against Health Fraud.  He later served as president and newsletter editor (Nov 2000–Dec 2002) for the National Council Against Health Fraud.  He was the director of public health and public health editor for the American Council on Science and Health and a contributing editor to The Scientific Review of Alternative Medicine.

Dr London has master's degrees in educational psychology and health education from the University at Buffalo, the State University of New York.  He received his master of public health degree in health administration from Loma Linda University School of Public Health. His doctorate in health education is also from the University at Buffalo. He was executive director of RAP, Inc., a private nonprofit mental health and senior citizens service agency in Genesee County, New York and the director of communications of Columbia University's Mailman School of Public Health. He has been a member of the Advisory Council of the Health Education Administration Program of the County of Los Angeles Department of Public Health.

Dr London's previous faculty appointments include: professor of health sciences at Touro University International; associate professor and chair of the Department of General Studies in the College of Science and Health of Charles Drew University of Medicine and Science; adjunct associate professor of health science at California State University, Long Beach; associate professor and director of the Graduate Program in Health Care Management at College of Saint Elizabeth; associate professor of health education at Kent State University, and specialized faculty mentor in public health at Walden University.

Selected Book:

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Consumer Health: A Guide to Intelligent Decisions, with Stephen J. Barrett, Robert S. Baratz & Manfred Kroger; 8th edition (McGraw-Hill, 2006). The most comprehensive text available in the field continues to provide a vast amount of information to enable consumers to make wise choices regarding health products and services. It offers a panoramic view of the health marketplace, while explaining the scientific methods that are essential for validating claims about how products and services affect health.

Cigarettes: What the Warning Label Doesn’t Tell You: The First Comprehensive Guide to the Health Consequences of Smoking, author of preface and co-editor with Elizabeth Whelan (Prometheus Books, 1997). From impotence to diabetes, cataracts to psoriasis, the proven dangers of smoking go well beyond heart and lung disease. Here, for the first time in one complete volume, noted experts detail all the known health threats of smoking. Twenty eye-opening chapters - all carefully reviewed by independent health experts - explain clearly and honestly how cigarette smoking can affect the body from head to toe.

Selected Writings:

  • “Prescriptions from the land of make-believe healthcare,” Skeptical Inquirer, 2002 Jul-Aug; 26(4):15-16.


Hindu healing,” Religion & Ethics Newsweekly (PBS), 2008 Feb 22. “I think there's psychological harm in leading people to believe that their bodies are riddled with poisons that somehow you need to have removed through some kind of fasting process or process where enemas or colonics -- that makes absolutely no sense in terms of what we know in modern physiology.”

  • “Miracle cures,” The Montel Williams Show, 1998.

The Online William London:

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